Cabbage&Charisma Brand Build

I went through the process of developing a brand based of a concept of a restaurant that serves dishes that highlight the flavors of particular vegetables.

Behind the Name
There is a two-fold reason the name Cabbage & Charisma was chosen for our farm-to-table restaurant.

  • ‘Cabbage’ was chosen to represent our connection to the earth and to the field where we grow all our own produceour cabbage patch.
  • ‘Charisma’ was chosen because our mission is to create, plate, serve, and deliver each and every one of our dishes with charisma.
 

The typeface chosen for our logotype is Wallington. This font resembles playful charisma and pairs beautifully with our logo/mascot.